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The Cyb3rSyn Kaleidoscope - Episode 1
The Psychology of India

Welcome to the very first episode of the The Cyb3rSyn Kaleidoscope - these posts will touch multiple topics along with some commentary on contemporary stories including updates to Cyb3rSyn Newsletter/Labs, if any. Here is what we’ll cover in this episode:
Table of Contents
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What is it that you do?
I’ve been traveling a lot lately and meeting with so many people across the United States and India. Many folks were curious about what is that I do professionally and what I’m most excited about… I’ve structured these as conversations between X (a fictitious CXO level executive - not related to the social networking service of the same name), Y(a fictitious entrepreneur) and myself.
With X:
X: So, what is it that you do?
Me: Well, I would like to think of my work as something that’s on the frontier - not in the mainstream. But, it maybe best explained as the opposite of what you already know and are familiar with it.
X: Hmm… That’s mildly interesting. Say more?
Me: “Management consulting” is the norm today. The “bringing in” of some consultants that know how best to improve productivity or profit margin or whatever it is that they do. But, that can be viewed as outsourcing of thinking by management. The primary job of management is to think - from strategy to prevailing management systems. This core function has historically been outsourced to MBA-type kids out of college with some “training”, reusable templates and a “cheatsheet”.
X: Alright, enough! I get your point. But, what can be the opposite of that?
Me: The first step of any transformation is the transformation of the individual. I’m in the business of perturbing leaders/executives (who are sincere about their transformation) with well-crafted questions. I’m in the business of giving them a new way to think about their own organizations - a no-methods, no-frameworks, no-nonsense approach. Getting leaders to think, unlearn and transform themselves first and then go drive the transformation of their organizations - that’s the opposite. Having said that, I’d like to pay attention to and take pride in the second order implications of my work - the transformations that will be driven by these transformed individuals.
With Y:
Y: I’m jumping into entrepreneurship.
Me: Congrats! I wish you the best! But, be careful - you are most likely going to FAIL!
Y: I already know that >90% of startups fail. Don’t be such a pessimist.
Me: Oh, don’t get me wrong. I’m talking about the remaining ~10% that are “successful”.
Y: Wait, What?
Me: Let’s step back. Why are you becoming an entrepreneur in the first place?
Y: Well, in my corporate job, I had an amazing idea for a new product. But, it went nowhere - I just ran in circles and it never got funded. Now, I have secured funding and am going to build it myself.
Me: Ah! That’s how Zoom was born! The story is very similar to what many other entrepreneurs have told me. Now, think about the founders of many medium to large corporations today. They were once frustrated like you and now their own creation has become the bureaucracy they ran away from. That’s how you are most likely to fail.
𝘛𝘩𝘦𝘳𝘦’𝘴 𝘢 𝘨𝘰𝘰𝘥 𝘧𝘳𝘪𝘦𝘯𝘥 𝘰𝘧 𝘮𝘪𝘯𝘦 𝘯𝘢𝘮𝘦𝘥 𝘉𝘳𝘦𝘯𝘵 𝘉𝘦𝘴𝘩𝘰𝘳𝘦 𝘸𝘩𝘰 𝘴𝘢𝘺𝘴, “𝘌𝘷𝘦𝘳𝘺 𝘴𝘶𝘤𝘤𝘦𝘴𝘴𝘧𝘶𝘭 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘪𝘴 𝘢 𝘭𝘰𝘰𝘴𝘦𝘭𝘺 𝘧𝘶𝘯𝘤𝘵𝘪𝘰𝘯𝘪𝘯𝘨 𝘥𝘪𝘴𝘢𝘴𝘵𝘦𝘳.”
𝘌𝘷𝘦𝘳𝘺 𝘴𝘪𝘯𝘨𝘭𝘦 𝘴𝘶𝘤𝘤𝘦𝘴𝘴𝘧𝘶𝘭 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘸𝘰𝘳𝘭𝘥, 𝘵𝘩𝘢𝘵’𝘴 𝘢𝘴 𝘨𝘰𝘰𝘥 𝘢𝘴 𝘺𝘰𝘶 𝘤𝘢𝘯 𝘨𝘦𝘵.
𝙏𝙝𝙖𝙩’𝙨 𝙩𝙝𝙚 𝙝𝙞𝙜𝙝𝙚𝙨𝙩 𝙥𝙚𝙖𝙠... 𝙖 𝙡𝙤𝙤𝙨𝙚𝙡𝙮 𝙛𝙪𝙣𝙘𝙩𝙞𝙤𝙣𝙞𝙣𝙜 𝙙𝙞𝙨𝙖𝙨𝙩𝙚𝙧.
𝘌𝘷𝘦𝘳𝘺 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘪𝘴 𝘫𝘶𝘴𝘵 𝘢 𝘮𝘪𝘹 𝘰𝘧 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭𝘪𝘵𝘪𝘦𝘴 𝘢𝘯𝘥 𝘦𝘮𝘰𝘵𝘪𝘰𝘯𝘴 𝘢𝘯𝘥 𝘪𝘮𝘱𝘦𝘳𝘧𝘦𝘤𝘵 𝘪𝘯𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯, 𝘢𝘯𝘥 𝘺𝘰𝘶’𝘳𝘦 𝘫𝘶𝘴𝘵 𝘵𝘳𝘺𝘪𝘯𝘨 𝘵𝘰 𝘩𝘰𝘭𝘥 𝘵𝘩𝘦 𝘵𝘩𝘪𝘯𝘨 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 𝘢𝘯𝘥 𝘥𝘰 𝘵𝘩𝘦 𝘣𝘦𝘴𝘵 𝘵𝘩𝘢𝘵 𝘺𝘰𝘶 𝘤𝘢𝘯. 𝘈𝘯𝘥 𝘺𝘰𝘶 𝘳𝘦𝘢𝘭𝘭𝘺 𝘴𝘦𝘦 𝘵𝘩𝘢𝘵 𝘸𝘩𝘦𝘯 𝘺𝘰𝘶’𝘳𝘦 𝘰𝘯 𝘵𝘩𝘦 𝘪𝘯𝘴𝘪𝘥𝘦 𝘰𝘧 𝘢𝘯𝘺 𝘤𝘰𝘮𝘱𝘢𝘯𝘺 𝘵𝘩𝘢𝘵 𝘦𝘹𝘪𝘴𝘵𝘴 𝘪𝘯 𝘸𝘰𝘳𝘭𝘥. 𝘛𝘩𝘢𝘵’𝘴 𝘢𝘭𝘸𝘢𝘺𝘴 𝘢𝘱𝘱𝘢𝘳𝘦𝘯𝘵, 𝘧𝘰𝘳 𝘮𝘦, 𝘫𝘶𝘴𝘵 𝘢𝘴 𝘢𝘯 𝘰𝘶𝘵𝘴𝘪𝘥𝘦 𝘪𝘯𝘷𝘦𝘴𝘵𝘰𝘳, 𝘭𝘰𝘰𝘬𝘪𝘯𝘨 𝘢𝘵 𝘢𝘯𝘺 𝘤𝘰𝘮𝘱𝘢𝘯𝘺 𝘰𝘳 𝘰𝘯 𝘵𝘩𝘦 𝘪𝘯𝘴𝘪𝘥𝘦 𝘢𝘴 𝘸𝘦𝘭𝘭.
Y: Well, I don’t want to repeat their mistakes.
Me: Awesome! After working in the industry as an employee for 23 years and studying how to tame this type of entropy, I became an entrepreneur to help entrepreneurs like you build a new type of workplace where people are entitled to joy! It is the next-gen that excites me the most - the ones that want to escape from the mainstream and are ready to experiment with new approaches to management….
If this resonates with you, start your journey and escape the mainstream 👇🏾(I love connecting with folks that hit the “reply” button to my newsletter 🙂 ):
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